SEO stands for Search Engine Optimization which is the process of improving the visibility of your website in the search results of different search engines like Google, Bing, etc. The higher your website ranks in the results page, the more visitors it will receive.
How does SEO work?
Search engines such as Google use an algorithm or set of rules to figure out which pages to show for a particular query or search. They use tools such as crawlers or bots. The crawler start from one website and follows internal and external links within the site to understand what is each site about. With the help of this gathered information it makes a massive database called an index. An index is like a library where a book is a webpage.
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SEO techniques
There are numerous SEO techniques to optimize a site for search engines.
- Keyword search - This is usually the first step in optimizing a site for search engines. It involves using keywords that are often searched, keywords that your competitors are ranking for and keywords potential clients are looking for.
- Content marketing - It includes creating new content which will help you sites rank. Good content will attract more visitors and more chance of being shared on social media. Blogs, infographics, videos, social media posts are some examples of content.
- Link building - Since links are one of key ranking factor, proper use of internal and external links can help in garnering more clicks.
Top SEO tools
Some popularly used SEO tools are:
- Google Search Console - Google Search Console is a free tool provided by Google which provides rankings and traffic reports for top keywords and webpages. It also assists in identifying and resolving technical issues related to the site.
- Google Ads Keyword Planner - Also provided by Google, a part of their Google Ads product, is a helpful tool to find keyword suggestions and keyword search volume.
- Popular SEO platforms like Moz, BrightEdge, Searchmetrics and Linkdex provides various SEO tools which include keyword rankings, keyword research, on-page and off-page SEO opportunities, etc.
When done correctly, search engine optimization may substantially improve the quantity of traffic that a website receives, but that traffic needs to converts into paying customers for the growth of the business. You can use this tools on our platform gauravgo.com to make your website.
